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Village live Fun & entertainment
Jul 28, 2022
In Welcome to the Food Forum
This year, Tmall International's double 11 beauty contact transactions increased by more than three digits year-on-year, and the first-hour transaction exceeded last year's double 11 full day. Previously, Tmall Pharma had joined hands with 21 major contact lens brands to make their debut in ChinaJoy, and Kunling, the "Tianwang's Wife", also created her own US contact lens brand "QUINLIVAN" to set foot in business... From coser to Tianwang's sister-in-law, the popularity of domestic US contact lenses has continued to rise. Color contact lenses have gradually transitioned from medical supplies for vision correction to fast-moving consumer goods for daily consumption, and now they have advanced to beauty products with high-value attributes. The beauty attributes of beauty contact lenses are between skin care products and make-up. The strong requirements of wearing comfort and matching b2b data make it obtain the high viscosity of skin care products; the diversity of colors and the matching degree with makeup make it have the advantage of easy planting and dissemination of makeup. Therefore, beauty contact lenses are high-frequency and high-repurchase beauty consumables. From the perspective of industry scale, China's color contact lens market is constantly expanding. In the past, everyone's perception of the US contact lens market stayed at a small track with a scale of more than one billion, but only from the statistics of the Tao series channel data, as of 2020, the sales of Tao series colored glasses have reached 3.9 billion yuan. We believe that with the rise of the value economy, China's color contact lens consumption will maintain a more rapid growth. If we emphasize the medical properties of US contact lenses, as a solution for vision correction and replacement of frame glasses, there is still a lot of room for development in the penetration rate of US contact lenses among the huge myopic population in China.
Beauty Contact Lens Industry: Quickly Digest Medical content media
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